Mistral Höltzcke, assistant to the management at the Rhein-Neckar-Zeitung, is not only a digital native, but also committed to trying out new ways of reporting that are intended to appeal to younger target…

NFTs have been a term that has come up again and again for some time – especially in connection with the Web3. The abbreviation, which stands for “non-fungible token”, describes a certificate or…

It has been a good year since CEO Michael Marcks took over the reins at alfa Media. A year full of challenges and new tasks. It’s time to ask our CEO what he…

When we hear the term “digital disruption”, we are confronted with two words that often give us a headache. While digital transformation brings with it a multitude of opportunities and is emblematic of…

If Corona has taught us one thing, it is the spontaneity of necessary change, not waiting until you might be ready, but making sure you have to be ready. It’s almost lucky that,…

The year 2022 was marked by changes for alfa Media. One of them concerned the merger of the Application Competence and Consulting departments. The resulting Customer Success department will pursue new goals under…

Yes, that’s right. New media and new channels sometimes spring up like mushrooms. And not rarely they initially cause a lot of uncertainty and rejection. Especially if they are channels that have little…

After DMEXCO – an event for everyone interested in digital business, marketing and innovations – was broadcast purely digitally in the last two years due to the pandemic, the decision-makers and interested parties…

Innovation. A big word with a powerful meaning; after all, innovations are the driver of progress, but also important to keep a company competitive in the market. Hardly any time has made such great leaps in development as today. Nevertheless - or precisely because of this - the word is also perceived negatively. We explain in the article why alfa Media has founded a department nevertheless.

On 7 July, the time had come again and we were able to invite to the annual customer day event in Frankfurt am Main. Only small rain showers clouded our successful and well-attended…

In our new "CEO Talk" format, we would like to chat on a regular basis in a relaxed atmosphere with our CEO at alfa Media, Michael Marcks. Here is the start of our series.

We at alfa Media have been a training company for a long time and are happy that we can train young people with different career aspirations in our company. The training plan for…

Within our industry, communicators are becoming increasingly aware of the many benefits of focusing on a topic. Especially when it comes to telling a self-contained story or promoting an image. Classic communication has…

Recently, I have noticed more and more posts on LinkedIn on the topic of “marketing vs. sales”. Marketing and sales are far too often in direct competition. Both are courting customers, both want…

I personally like to use the term DAM instead of digital asset management because it immediately conveys what it is all about: your valuable content – your digital assets. And these need to…

Searching for the best working models for media, communication and marketing, I recently had a chat with Alis Simpson. I have been working very closely with Alis for a year now and enjoy…

The corona virus confronts us all with new challenges, not only in terms of health. We now have to break up familiar structures and find new ways of working together in creative processes.…