Welcome to the alfa Media Blog

In our new blog you will find articles about insights of our company, innovation management and current topics of our industry.

alfa Insights: Interview with Chief Operating Officer Jörg Wolfram

The year 2022 was marked by changes for alfa Media. One of them concerned the merger of the Application Competence and Consulting departments. The resulting Customer Success department will pursue new goals under…
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TikTok

TikTok? Oh no, not that as well – Why this statement minimises your chances

Yes, that’s right. New media and new channels sometimes spring up like mushrooms. And not rarely they initially cause a lot of uncertainty and rejection. Especially if they are channels that have little…
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HubSpot and alfa Media: An interview with Rebecca Gunkel

We at alfa Media have been a Platinum Integration Partner of HubSpot for a few months now. To give you an understanding not only of HubSpot, but also why alfa Media is the…
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A new journey: Innovation management at alfa Media

Innovation. A big word with a powerful meaning; after all, innovations are the driver of progress, but also important to keep a company competitive in the market. Hardly any time has made such great leaps in development as today. Nevertheless - or precisely because of this - the word is also perceived negatively. We explain in the article why alfa Media has founded a department nevertheless.
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Review of our Customer Day 2022

On 7 July, the time had come again and we were able to invite to the annual customer day event in Frankfurt am Main. Only small rain showers clouded our successful and well-attended…
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CEO Talk: Pride Month

In our new "CEO Talk" format, we would like to chat on a regular basis in a relaxed atmosphere with our CEO at alfa Media, Michael Marcks. Here is the start of our series.
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Trainee insights – My training at alfa Media

We at alfa Media have been a training company for a long time and are happy that we can train young people with different career aspirations in our company. The training plan for…
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Why everyone is now focusing on topics

Within our industry, communicators are becoming increasingly aware of the many benefits of focusing on a topic. Especially when it comes to telling a self-contained story or promoting an image. Classic communication has…
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Marketing vs. Sales?!

Recently, I have noticed more and more posts on LinkedIn on the topic of “marketing vs. sales”. Marketing and sales are far too often in direct competition. Both are courting customers, both want…
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Planning from the topic is not only much more dynamic and goal-oriented, it is also collaborative – if applied correctly – and breaks down silo thinking.

Alis Simpson

The inner values of content marketing: digital asset management

I personally like to use the term DAM instead of digital asset management because it immediately conveys what it is all about: your valuable content – your digital assets. And these need to…
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Collectively, we can achieve much more than one person can, especially with regard to the big picture.

Alis Simpson

On Marketing, New Markets and Corona

Searching for the best working models for media, communication and marketing, I recently had a chat with Alis Simpson. I have been working very closely with Alis for a year now and enjoy…
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Corona in times of New Work – A crisis as an opportunity for digitalisation

The corona virus confronts us all with new challenges, not only in terms of health. We now have to break up familiar structures and find new ways of working together in creative processes.…
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