Welcome to the alfa Media Blog

In our new blog you will find articles about insights of our company, innovation management and current topics of our industry.

Review of our Customer Day 2022

On 7 July, the time had come again and we were able to invite to the annual customer day event in Frankfurt am Main. Only small rain showers clouded our successful and well-attended…
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CEO Talk: Pride Month

In our new "CEO Talk" format, we would like to chat on a regular basis in a relaxed atmosphere with our CEO at alfa Media, Michael Marcks. Here is the start of our series.
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Trainee insights – My training at alfa Media

We at alfa Media have been a training company for a long time and are happy that we can train young people with different career aspirations in our company. The training plan for…
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Why everyone is now focusing on topics

Within our industry, communicators are becoming increasingly aware of the many benefits of focusing on a topic. Especially when it comes to telling a self-contained story or promoting an image. Classic communication has…
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Marketing vs. Sales?!

Recently, I have noticed more and more posts on LinkedIn on the topic of “marketing vs. sales”. Marketing and sales are far too often in direct competition. Both are courting customers, both want…
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The inner values of content marketing: digital asset management

I personally like to use the term DAM instead of digital asset management because it immediately conveys what it is all about: your valuable content – your digital assets. And these need to…
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On Marketing, New Markets and Corona

Searching for the best working models for media, communication and marketing, I recently had a chat with Alis Simpson. I have been working very closely with Alis for a year now and enjoy…
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Corona in times of New Work – A crisis as an opportunity for digitalisation

The corona virus confronts us all with new challenges, not only in terms of health. We now have to break up familiar structures and find new ways of working together in creative processes.…
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