Successful production start of AdSuite Market at Corse Presse
Corse Presse, based in Ajaccio, is the parent company of the only island daily newspaper Corse Matin with an average daily circulation of 31,000 copies in Corsica and the PACA region (Provence, Alps, Côte d’Azur). As part of its modernisation, Corse Presse has chosen the alfa BusinessLine solution from alfa Media to optimise the management of its advertisements and facilitate the development of its advertising network. The project also included the implementation of a cloud computing solution for alfa AdSuite Market and alfa Stylo.
Since the beginning of March, employees in the advertising department Corse Matin (25 users) have been successfully using alfa AdSuite Market to enter all ads in the group’s newspapers and magazines directly via a web browser. Classified ads, official announcements and obituaries are edited directly in AdSuite Market with our WYSIWYG editor alfa Stylo. The ads provided by the customers are automatically integrated and controlled by Binuscan. There is no pre-press in Corse Matin. The system is also connected to the Sage financial accounting system and QlikView. AdSuite Market also communicates with the platforms of France Marchés (francemarches.com), a specialist in official announcements that publishes public tenders for more than 300 regional press newspapers (PQR, PHR), and with Dans Nos Cœurs (dansnoscoeurs.fr), a French press site that offers services for the families of deceased people (online obituaries, practical information, condolences).
alfa AdSuite Market is a comprehensive software solution that, in addition to the classic functions of an ad management system, also offers CRM functions for complete contact management, enrichment of customer data and orders, planning and tracking of campaigns, but also integrated management of documents, thus contributing to a harmonious and efficient customer relationship. alfa AdSuite Market can manage a wide range of advertising formats for all common communication channels, be it online advertising, inserts, banners, TV/radio spots or all types of marketable products such as subscriptions or events. The web-based application provides every user at any time with the information they need to complete their tasks. In combination with the WYSIWYG editor alfa Stylo, it enables users to create and produce both print ads and dynamic ads for digital media.
alfa CloudComputing offers a wide range of services while reducing costs. In addition to setting up a PostgreSQL database, hosting also includes support, monitoring and full system administration. A complete solution that allows Corse Presse to concentrate on its core business, publishing, without having to worry about complex IT processes.
Our SaaS solution is operated in alfa Media’s data centres in Frankfurt am Main, in the immediate vicinity of DE-CIX (the world’s largest Internet node) and guarantees the fastest possible connection to the Internet, minimum latency and hence the best possible performance for the customer.