Boyens Medien live with alfa WebStore

Boyens Medien, based in Heide (Holstein), is not only a traditional printing and publishing house, but also a modern media company that has been going its way with alfa Media for almost 20 years. With the journalistically and economically independent daily newspapers Dithmarscher Landeszeitung, Brunsbütteler Zeitung, Marner Zeitung and Dithmarscher Kurier, Boyens Medien ensures that its readers are informed daily about relevant and current events – regionally and nationally, in print as well as digitally.

With the shop portal alfa WebStore, the product range of Boyens Medien is now cleverly expanded. The service is available to users online at any time of the day or night. Thanks to the user-friendly design of the interface of our shop tool, the customer is guided easily through the ordering process. The ad design always remains in focus, as the intuitive operation and responsive design make it easy to accept classified ads. With the integrated online and WYSIWYG editor of alfa Stylo, flow ads or designed ads can be produced professionally, quickly and easily.

“We are pleased that we were able to launch the WebStore at Boyens Medien quickly and successfully thanks to good and focused cooperation,” says Michael Marcks, Chief Consulting Officer at alfa Media.

The advantages of a well-coordinated B2B team were evident in the remarkably short project duration, so that the alfa WebStore was able to celebrate its premiere at Boyens Medien as early as the end of February 2021. The participation of another alfa Media customer also contributed to the success and ensured that a comprehensive pool of format templates is available to Boyens Medien in the WebStore. A large template base for the shop was acquired from Zeitungsverlag Waiblingen, thus minimising the set-up time.