Category: News

Passauer Neue Presse extends the use of alfa AdSuite Market and alfa Stylo

The Landshuter Wochenblatt Verlagsgruppe, which is connected to Verlagsgruppe Passau, now also relies on alfa Media’s expertise in the field of advertising management with the use of alfa AdSuite Market and alfa Stylo.

With alfa AdSuite Market, the Landshuter Wochenblatt Verlagsgruppe will be able to optimise all aspects of its ad management. This is because the completely browser-based tool is characterised by both integrated customer relationship management to optimise customer service and the handling of all commercial and technical processes for any type of order. The alfa Stylo integrated into alfa AdSuite Market makes it quick and easy to produce professionally designed ads and classified ads – in real time, of course.

The many years of successful and productive use of alfa products at Passauer Neue Presse were decisive for this next, harmonising step within the publishing group. Since the beginning of February 2020, the Wochenblatt Verlag has been successfully using alfa Media products for its 13 weekly papers, with a circulation of 1 million copies per week. In the course of this introduction, a total of almost 100 users have been equipped with alfa AdSuite Market and alfa Stylo at their workstations.

Passauer Neue Presse is one of the largest regional daily newspapers in Bavaria, with a circulation area stretching from Passau via Viechtach to Freilassing. With its 15 local editions and its news portal, it reaches more than half a million readers.