Category: News

Innovative cooperation: alfamedia and Upscore improve data analysis for editorial teams

Christian Hasselbring (Business Development, Upscore) und Michael Marcks (CEO, alfamedia)

Christian Hasselbring (Business Development, Upscore) and Michael Marcks (CEO, alfamedia)

alfamedia and Upscore are pleased to announce their partnership. This collaboration aims to leverage state-of-the-art measurement and data analytics tools to help editorial and product teams maximise their content performance and implement dynamic paywall solutions.

Upscore offers a specialised measuring solution for publishing that differs fundamentally from conventional web analytics solutions such as Google Analytics. The focus is on the comprehensive evaluation and optimisation of articles and their performance on websites, in apps and, in future, in other channels such as e-papers. Upscore provides detailed statistical data that gives editorial teams valuable insights into the successful placement and click-through rate of their articles in real time.

Another highlight of the Upscore technology is the A/B testing function, which enables editorial teams to test and compare different headlines or paywalls. This allows website teams or managers to automatically optimise the use of content and conversions of paywalls.

Upscore’s real-time analysis allows newspaper editors to track the performance of their articles live. Data-driven journalism thus becomes a matter of course in everyday editorial offices and takes place on a new level. In the same way, Upscore uses real-time data to automatically display the most frequently used or best converting articles on homepages and in articles with the Content Recommendations module. This enables publishers to significantly increase reader engagement.

Thanks to our cooperation with Upscore, we can offer innovative features such as the visualisation of statistical data and the integration of article scores in article lists in our EditorialOrganiser. This analytical data supports you in optimising your editorial content where the editorial team works most intensively.

The collaboration between alfamedia and Upscore guarantees a symbiosis that enables professional data-based work for media companies. The partners endeavour to provide their joint customers with cutting-edge solutions and support the future of journalism.


About Upscore

Hamburg-based Upscore has been providing data, information, tools and algorithms for editorial teams and publishing houses to optimise digital publishing processes since 2015. The content intelligence platform processes several billion data records per month. All data is collected in accordance with European data protection standards and hosted exclusively in Germany.

The team behind Upscore comes almost exclusively from media companies and has many years of practical experience in the development and operation of highly scalable analysis systems.

Further information Upscore on the web:

Upscore on LinkedIn