{"id":560,"date":"2019-10-09T15:11:53","date_gmt":"2019-10-09T13:11:53","guid":{"rendered":"https:\/\/alfamedia.com\/werbe-und-marktmanagement\/"},"modified":"2022-02-15T12:47:25","modified_gmt":"2022-02-15T11:47:25","slug":"advertising-and-market-management","status":"publish","type":"page","link":"https:\/\/alfamedia.com\/en\/solutions\/advertising-and-market-management\/","title":{"rendered":"Advertising and market management"},"content":{"rendered":"<p><strong>alfa BusinessLine<\/strong><\/p>\n<p>Due to the increasing variety of different forms of advertising and communication channels in print and online publications, simplified digital workflows are necessary. At the same time, a modern, sustainable work environment requires maximum flexibility and location independence, so that media consultants can focus their entire attention on the sale of advertisements, while the commercial and technical processes are fully integrated in the background. 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